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The task of finding talented employees is a continuing problem for many employers. That’s why an increasing number of companies are turning to a popular and effective resource, though not one without risks. According to recent research by the Society for Human Resource...

The 2015 Duke University CMO Survey reports that companies spend roughly 10% of their marketing budgets on social media outlets. Although that amount is expected to more than double by 2020, most marketing professionals surveyed were unable to quantify the return on their social...

For individuals and businesses, social media can be a great boon — but it can also be destructive. You can’t control what a disgruntled customer might say about your business on social media. But what if one of your employees trashes your company online or reveals...

It’s expected that large corporations maintain an online presence, on a company website and possibly on social media outlets such as Facebook, Twitter and LinkedIn. However, small business owners might question whether or not it’s worth the effort and cost to get...

With a population of about 76 million people, the “Millennial” generation is expected to soon overtake Baby Boomers as the largest living generation in the United States. In 2015, Millennial consumers will spend an estimated $2.45 trillion worldwide, according to a...

The Internet has revolutionized our lives. It facilitates financial transactions and the transmission of information. But with opportunities come risks. If you feel like you’ve lost control of your “digital dossier,” you’re not alone. There are weekly news...

Phone scams aren’t new, but they are getting bolder and more sophisticated. Many people rejoiced when caller ID was introduced because it became easier to avoid unwanted calls. But it was only a matter of time until thieves developed ways to use caller ID like a Trojan...

Every year, Americans are more likely to send e-mail messages, bank online, archive family photos and participate in social media. Many people even decide to “go paperless,” paying bills and accessing all account information online. It’s a sign of the times that...