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National Small Business Week runs from May 1 through May 8. More than half of Americans either own or work for a small business, and these entities create about two out of every three jobs in the United States each year, according to the U.S. Small Business Administration....

The 2015 Duke University CMO Survey reports that companies spend roughly 10% of their marketing budgets on social media outlets. Although that amount is expected to more than double by 2020, most marketing professionals surveyed were unable to quantify the return on their social...

Search engines, online retailers and data brokers continuously monitor consumers’ online searches and shopping habits. Then, they may sell the data to third party advertisers or use it themselves to tailor ads to consumers’ real-time wants and needs. But a recent...